RUBY was born out of the parisian designer Jerome Coste’s obsession with particular safety accessory.
Jerome grew up in the world of the mechanical sports,fascinated by both the champions’ performances and their outfits he wanted to emulate them and his own breakneck temperament earned him six cranial traumatisms although no after-effects showed up on the encephalograms he saw this as an additional explanation of his interest in protective headgear,so he started a collection.
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